Cyberpunk 2077 Wasn’t a Warning

Cyberpunk 2077 Wasn’t a Warning, It Was a Development Plan

Americans Keep Calling It a Dystopia, Right Up Until Someone Explains What It Would Do to Their Copay

Consumer researchers set out this year to ask a simple question. If Americans were handed the keys to Night City tomorrow, would they take it? The results were not close. Given a full rundown of the megacorporations, the surveillance and the towering advertisements in Cyberpunk 2077, most respondents had exactly one follow-up question. Does it come with dental?

For years, futurists have warned that America could eventually slide into a future dominated by giant corporations, invasive technology and relentless advertising.

Too late. That future already has a mailing address, a customer service line and a hold-music playlist.

The traditional reading of Night City is that it represents everything wrong with unchecked corporate power. The competing reading, now gaining traction among people who have recently tried to use their own health plan, is that Night City at least gets back to you the same day.

American Health Insurance Already Runs Like a Cyberpunk 2077 Storyline, Just Slower

Medium Shot. A homeowners association board meeting fining a resident $25,000 for a garden gnome, beside a cyberpunk megacorp tower with a private army, captioned 'Night City's Corporations Want Your Loyalty. Your HOA Wants Your Soul, Notarized.'
The HOA is scarier than Arasaka. The gnome is the bigger threat.

In the cyberpunk future, a corporation installs a new spine in an afternoon.

In the American present, a corporation spends three weeks deciding whether your spine is medically necessary.

Insurers denied somewhere between 12 and 18 percent of standard prior authorization requests last year, which means roughly one in six Americans asking permission to be healed were told to try again later. Night City has never once told anyone to try again later. Night City just asks for your credit chip and starts drilling.

“I have shoulder pain.” Your doctor recommends an MRI. Your insurer recommends physical therapy first, then a second opinion, then a form, then another form referencing the first form.

In Night City: “I have shoulder pain.” “Titanium or carbon fiber?”

One of these systems has a waiting room. The other one has a receipt.

Corporate Surveillance Beat Cyberpunk 2077 to the Punch Years Ago

Critics warn that a cyberpunk future would let corporations track your location, your purchases and your conversations.

Meanwhile, back on Earth, a doorbell camera already knows what time the mail carrier shows up, a grocery app already knows you buy the same frozen pizza every Thursday, and a smart speaker has heard you argue with your spouse about the thermostat more times than your spouse has.

The only real difference is packaging. Night City’s surveillance comes with a glowing megacorp logo etched into the side of the device. Ours comes disguised as a doorbell, a rewards card and a browser extension that promises to save you money.

If a corporation already knows my Thursday pizza order, I would at least like the neon.

A Homeowners Association Has More Power Than Any Cyberpunk 2077 Megacorp

Cyberpunk corporations own towers, helicopters and private armies. Genuinely intimidating stuff.

And yet none of Night City’s invented conglomerates has ever placed a $25,000 lien on someone’s house over a rock garden. A homeowners association has.

An Arasaka executive has never once threatened to foreclose on a resident for an unpainted mailbox. A volunteer board in a Phoenix suburb has.

Tucson club comic Nadia Reyes has a bit about it. “My HOA fined me for a garden gnome,” she tells crowds most weekends. “A garden gnome. Meanwhile Militech in the video game just straight up owns a private army, and somehow my gnome is the bigger threat to the neighborhood.”

Night City’s corporations want your loyalty. Your HOA wants your mailbox, your grass height and your soul, and it wants the soul notarized.

Cyberpunk 2077 Cars Don’t Paywall the Seat Warmer

Wide Aspect. A neon-lit Night City skyline with towering megacorp billboards, overlaid with a health insurance prior authorization denial letter, captioned 'Does It Come With Dental?'
Night City or American health insurance? Asking for a copay.

Modern car companies have discovered a business model previously reserved for streaming services. The heated seats were installed at the factory. The heated seats work. The heated seats are simply switched off until you subscribe.

One automaker even admitted the seat-warmer subscription was probably a mistake, then kept charging for other features anyway. That is not customer feedback. That is a company thinking out loud.

Cyberpunk vehicles, by contrast, come with 700 horsepower, armor plating and machine guns standard, no monthly fee, no app, no forgotten password locking you out of your own trunk.

Say what you want about a corporation selling you a car with a mounted turret. At least the turret works the day you drive it off the lot.

Advertising in Cyberpunk 2077 Is Honest, Unlike a Targeted Ad You Can’t Explain

Modern advertising has become insulting because it spends enormous effort pretending not to be advertising. An influencer mentions a “personal journey” that happens to be sponsored by protein powder. A podcast host reads fifteen minutes of ad copy in the same warm tone he uses to discuss his childhood.

Night City skips the theater. A hologram forty feet tall appears above an intersection and demands you buy synthetic noodles immediately. Finally, transparency.

Nobody in Night City says “we’re building authentic engagement around a lifestyle ecosystem.” They say BUY THIS DRINK OR CONTINUE BEING THIRSTY, which is, if we are honest, the only ad copy that has ever fully respected its audience’s intelligence.

Corporate Power in Cyberpunk 2077 Skips the Forty-Page Terms of Service

We are repeatedly warned that corporations in a cyberpunk future could wield enormous, unaccountable influence.

Unlike today, when corporations simply write a document nobody can finish, get you to click “I Agree,” and call it consentResearchers found it would take the average person roughly 40 minutes a day to actually read every privacy policy and terms-of-service update they agree to, so almost nobody does. One study buried a clause requiring users to sign over their firstborn child, and 98 percent of participants agreed without noticing.

Cyberpunk corporations skip the paperwork entirely. They have towers. They have helicopters. They have private armies. You know exactly where you stand.

Modern corporation: forty pages of arbitration clauses. Cyberpunk corporation: “We own the building.” Much clearer.

American Crime Needs the Production Values of a Cyberpunk 2077 Heist

Current crime is disappointing. Somebody in a hoodie walks up your porch steps, grabs the Amazon box, and walks away at a brisk but unremarkable pace. Your doorbell camera catches it in crisp, well-lit 1080p and absolutely nothing happens next.

Cyberpunk crime has standards. Data heists. Corporate espionage. Neural hacking. High-speed chases beneath holographic billboards.

If society cannot eliminate crime, the least it can do is demand production value. Nobody in Night City has ever stolen a single Amazon package and then just kept walking like it was nothing.

Artificial Intelligence Deserves a Cyberpunk 2077 Tower, Not a Silent Policy Update

Today’s most powerful artificial intelligence lives invisibly inside a server farm and announces major changes to how it uses your data through a one-line email you will never read.

Cyberpunk understands that advanced AI deserves ominous architecture. If a system is powerful enough to reorganize the economy, it should not live behind a login page that also asks whether you’ve forgotten your password.

It should inhabit a giant black tower ringed by electrical storms. Presentation matters. Nobody fears an updated privacy policy. Everybody fears a tower with red lights and an elevator that descends for six minutes. Give the machine the tower it deserves.

The Cyberpunk 2077 Economy Never Holds a Meeting About the Next Meeting

Look around Night City. Everything works continuously. Nobody in Cyberpunk appears to spend forty-five minutes scheduling a recurring sync to discuss the agenda for a future sync.

There are no quarterly offsites where employees write “synergy” on a sticky note and call it strategy. There is no one circling back after they circle back.

When Night City says disruption, someone actually crashes a motorcycle through a window. Corporate America has spent twenty years promising disruption and mostly delivered a new seating chartCyberpunk finally delivers.

Maybe the Cyberpunk 2077 Dystopia Is Just Someone Else’s Homeowners Association

Perhaps the real lesson of Cyberpunk 2077 is not that technology produces dystopia. Perhaps the lesson is that Americans already tolerate dystopia, just in a beige, low-voltage form with a quarterly newsletter.

We already have corporate surveillance, opaque contracts, unaccountable fines and machines listening in our kitchens. Night City just wires the same problems directly into the nervous system and adds better lighting.

That is at least a lateral move. Possibly an upgrade.

Final Verdict on the Cyberpunk 2077 Dystopia: Build Night City, Fire the HOA Board

No country should enthusiastically embrace every feature of an invented corporate dystopia. That would be irresponsible. We should embrace them selectively.

Cybernetic knees: yes. Holographic billboards: probably. Seven-hundred-horsepower armored cars, seat warmers included at no extra charge: absolutely. Corporate death squads: leave those in beta. An HOA with the power to seize your house over a rock garden: already exists, please regulate that one first.

The sensible policy is not to reject the cyberpunk future. It is to negotiate. Tell the technology companies they may build Night City, provided the copay stays reasonable, the seat warmers come standard, and nobody bills a $25,000 lien for a garden gnome.

That’s not dystopia. That’s an HOA meeting with better production values.

Sources

Cyberpunk 2077 is a real video game built by CD Projekt Red around a tabletop universe created by Mike Pondsmith, and Night City is the game’s invented setting. Every complaint above about American life is drawn from real reporting: insurers really do deny a meaningful share of prior authorization requests, homeowners associations really have foreclosed over mailbox paint and rock gardens, an automaker really did paywall a factory-installed heated seat, and researchers really have shown that almost nobody reads the terms of service they agree to. The satire is in the comparison, not the facts.

This is satire. Cyberpunk 2077 remains an invented dystopian world, and installing military-grade cybernetic limbs because your knees hurt is not presently an FDA-approved substitute for physical therapy. It is American satirical journalism, the kind that treats a corporate dystopia like a homeowners association newsletter because that is, honestly, funnier.

For more satirical news from across the pond, visit The London Prat.

Auf Wiedersehen, amigo!

 

By Alan Nafzger

Alan Nafzger was born in Lubbock, Texas, the son Swiss immigrants. He grew up on a dairy in Windthorst, north central Texas. He earned degrees from Midwestern State University (B.A. 1985) and Texas State University (M.A. 1987). University College Dublin (Ph.D. 1991). Dr. Nafzger has entertained and educated young people in Texas colleges for 37 years. Nafzger is best known for his dark novels and experimental screenwriting. His best know scripts to date are Lenin's Body, produced in Russia by A-Media and Sea and Sky produced in The Philippines in the Tagalog language. In 1986, Nafzger wrote the iconic feminist western novel, Gina of Quitaque. Contact: [email protected]