đ„ A24âs Eddington: Americaâs Internet Low-Budget Western That Shot Its Audience in the Brain
By Colonel Chuck “Sauce” Rutherford | Satirical Special Correspondent
Welcome, dear reader, to EddingtonâAri Asterâs anti-Western for the TikTok age, where the dust bunnies have WiâFi passwords and the tumbleweeds livestream conspiracy theories. If you ever wondered what The Magnificent Seven would look like if directed by a Reddit moderator high on Mountain Dew and Whisper.ai transcripts, here you have it: a three-act social-media-infested mysticism rodeo starring Joaquin Phoenix as Sheriff Joe Cross and Pedro Pascal as Mayor Ted Garcia.
But stop right thereâwhat do we mean by satirical journalism? Think Hunter S. Thompson with a bovine entanglement: all the facts are here, but shaken with enough absurdity to make your granny hoot, âJuly 15, 2025? Thatâs the day the cows Tweeted #FreeRangeFreedom.â
âIn Eddington, Joaquin Phoenix plays a sheriff who refuses to wear a mask. Not because heâs politicalâbecause he thinks his mustache filters air better than the CDC.â â Ron White
Part I: Plot Summary… or Maybe a LED Light Show
Hereâs the headline, minus the hyperbole: itâs May 2020 in a dusty New Mexico town. A COVID outbreak hits; different residents respond like contestants on The Masked Singerâonly with more denial and fewer sequins.
Sheriff Joe Cross (Phoenix) refuses masks because he thinks they âerode personal power.â His philosophy: âCovering your nose is basically self-eugenics.â The result: 50% fewer respiratory viruses, and 300% more Twitter followers.
Mayor Ted Garcia (Pascal) is a walking data center. He tracks mask compliance via drone, posts charts about immunization rates in Instagram Stories, and once livestreamed his colonoscopy with a voice-over about quantum herd immunity. Pedro Pascal carries the aura of earnestnessâlike an earnest goat in a suitâmixing compassion with code.
The plot escalates into a town hall shouting match, a barn that becomes a meme shrine, and a TikTok exorcism live-streamed from the megachurch. Cut between these scenes are poetic cowboy shotsâaural tones swelling, Joeâs shadow on a tumbleweedâbut all synced to a glitchy TikTok audio sample: âThis is fine, this is fine.â
Isn’t this neo-Western pandemic cinema? Absolutely. But itâs also less Once Upon a Time in the West and more Once Upon a Time in My Mind on Echo.
âPedro Pascal plays a mayor who governs entirely through an app. You donât get arrestedâyou get a push notification that says, âYou’ve been algorithmically judged. Swipe left to appeal.ââ â Jerry Seinfeld
Part II: Sheriff Joe CrossâThe Anti-Hero the Internet Didn’t Know It Needed
Joaquin Phoenixâs Cross is the McCown of misinformation. With his platinum mullet and five-oâclock shadow, heâs part cowboy, part influencer. Heâs not exactly reliable, but heâs âauthentic.â His philosophy on masks:
âPutting cloth over your face is like putting trust in AIâfine if youâre lazy, but fatal if you’re awake.â
Comic aside: he livestreams a herd of cattle while quoting Karl Popperâexcept he thinks Popperâs a beer brand.
Cross knows how networks fray online. He once retweeted a food-review influencer and said:
âThat donutâs the most honest thing since John Wayne.â
Critics have compared his performance to Nick Nolte playing Hunter S. Thompson as a cowboy. Itâs messy, itâs manic, but undeniably fascinating to watch malfunction.
Part III: Mayor Ted GarciaâWhen Data Becomes Dictator
Pedro Pascalâs mayor is the âSteve Jobs of Sanity.â Heâs a data fetishist, CRM specialist, and part-time existentialist. He once told the townâs PTA,
âIf you’re not tracking mask efficacy in 7-second Instagram clips, you’re tangentially responsible for global warming.â
He doesnât ban protests; he signposts them. AI-driven crowd cameras track mask drops, mid-sentence hell. Heâs a hero to journalists. He also had his personal AI compose an apology for a bird that swooped his Tesla. When the apology went viral, his poll numbers spiked 7.8%.
The irony: his technology is meant to uniteâbut it divides. One drone says â93% compliance,â the other says âShut it down.â So every mayoral speech becomes a live feedback battle.
Part IV: The Cult of Conspiracy â Livestreaming the Apocalypse
No pandemic film is complete without illusions. Predictably, Eddington gives us Dr. Helena âTruth-Bombâ Krieger (Deirdre OâConnell), who runs megachurch exorcisms in TikTok montage. She preaches:
âNothingâs true unless it hurts your feelings!â
Her follower count doubles every time someone gets sickâproof (in their minds) that science is the devil. Sheâs equal parts Jim Jones and the guy who sells essential oils at $19.99.
Meanwhile, Emma Stoneâs teenage anarchist, âMeme Liz,â starts a guerilla graffiti campaign: she spray-paints bar codes on school buses. She livestreams each stroke, narrating with wild concentration:
âEach bar code is a prison⊠every scan is a panic attack.â
The crescendo moment arrives when she infiltrates the mayorâs data center and sticks Post-it notes reading âfaith > stats.â AI security cameras sabotage themselves with existential dread and start projecting motivational cat gifs.
Part V: Tonal ShowdownâWhy It Breaks Your Brain on Wednesday
Ari Asterâs aesthetic is extreme tonal whiplash. In Hereditary, screams can come from grandma. In Midsommar, the end is sunny and bleak. In Eddington⊠well, one moment, youâre watching a heartfelt cow-butt close-up; the next, social-media zealots are chanting against gravity.
Asterâs aim? To puzzle us, to rupture the screen that separates fiction and livestream. The result? Itâs like feeding your brain Espresso mixed with NyQuilâwith memos from Dr. Fauci at the bottom of the cup.
Critics are either declaring it âa bold zeitgeist epitaphâ or âa fragmented fever dream.â Both are probably correct.
đĄ Part VI: Social Media MisinformationâThe Invisible Co-Star
Here, the film becomes meta. The film itself is a meme. Aster broke the fourth wallâthen crashed it faster than a 1-Star tweetstorm.
Characters quote threads halfway through conversations. Mayor Garcia got upset because his âmask complianceâ tweets didnât trend. Sheriff Joe Cross live-posts a sheriffâs badge unboxing while arresting someone. He said,
âLook, kid, itâs made from actual brass⊠and bullshit detector silicone.â
Eddington also depicts misinformation as a wormhole. Multiple townspeople protest for and against masks in the same street. They donât talkâthey livestream, chant, and dunk on each other via satirical tech. Thereâs no conversationâjust contextless content.
In one scene, a therapist logs-on to a psychotherapy Zoom session, but performs an arm haircut live mid-callâsymbolizing that even mental health became content during lockdowns.
Part VII: American Identity Crisis in a Data-Saturated Dust Bowl
Letâs not shrink-wrap Eddington as just pandemic satireâitâs everything American in the age of confirmation bias. The film sees our identity as a cowboy hatâanachronisticâbut ironically trending.
Take Sheriff Cross: when he takes off his hat and giggles at TikTok dances, heâs not rewiring. Heâs rewiring himself to death. The hat is the data filtering chipâone of many tribal signifiers.
Mayor Garcia is the digital democrat: caring, but cowardly enough to let algorithms decide what care means. His nameâs in lights, but his messages end up in âReply Guyâ replies. He doesnât micro-manage disasters; he optimizes for âvirality score.â
The townspeople? They split into factions: the #HerdaCler and #NoHerdaCler. The hashtags are the background radiation of civic life. They matter more than roads, schools, or free healthcare.
Even the pandemic becomes background staticâAI drones typing âPandemic Pandemic Pandemicâ like a horror loop.
Part VIII: Is Eddington Effective Satireâor Satire That Got High Off Its Own Edge?
Letâs break it down:
â The Strength
-
Visuals: A drone overlord drone flies over the megachurch like Orson Welles crashed Mardi Gras.
-
Dialogue: Lines like âYou canât Zoom democracyâ land like laughing gas in meetings.
-
Acting: Phoenix and Pascal deliver monologues that scar your vocal cords.
â The Weakness
-
Overstuffed: It tries to do masks, cults, AI, data, cowboy codes, livestream therapyâall in an Aâ24 prescription of three acts.
-
Tonal whiplash: One moment you weep at a livestreamed baptism. The next, you laugh at someone spraying hand sanitizer like tequila.
-
Moral exhaustion: The film fights to avoid being moral. You end with no moral, no catharsisâjust epilogue: âWe still exist.â
Itâs bold. Itâs angry. Itâs too much. But that might be the point. Weâre saturated with information overload every day. Eddington externalizes that overdose in celluloid.
đ§ Part IX: Voice of the People â Satire or Cultural Relic?
What the Critics Say
-
APâs Lindsey Bahr: âItâs not just a filmâitâs a thought virusâ
-
Time Magazine: âA cinematic meme. Noble, maddening, meaningfulâor meaningless. Depends on your WiâFi.â
-
Vanity Fair: âThe ambition is sky-high, but I lost the plot like I lose my phone.â
What the Online Comments Say
On Reddit:
âAt least it isnât praising elixir-drinking goat cultistsâ
âThis film literally gave me a rash. On my foot. From anxiety.â
On Twitter:
#TeamCross:
âSheriff #phoenix is the only dude in an honest hat. đ§ąâ
#TeamTed:
âMayor cracked that code on empathyâjust need to tone down the AI.â
In the megachurch livestream chat:
âGod bless that kid with the bar code shirtâfreedom is printed!â
âAlso can anyone donate? Need more LED masks.â
Audience split? You bet.
Part X: Why Eddington Matters (and Why It Probably Wonât Win Oscars)
For all its flaws, Eddington means something. Itâs the scrawl on a farmhouse door nobody dared to acknowledge: âWeâre frightened, fractured, scrolling ourselves into madness.â
Itâs yelling at our screen, âRemember when people talked?â Itâs a political cartoon animatedâbut plotless. Itâs a protest sign blown through a spinal column of 35mm film.
Will it win Oscars? Unlikely. Will it join Hereditary and Midsommar as Asterâs cult exam papers? Perhaps. Will you hate-watch it, rewatch it, meme it, think about it while eating chips? Definitely.
đ§Ż Final Takeaway: Eddington Is America Asking Its Own Hotline
Yes, Eddington is everything wrong with malls of misinfoâfast, quirky, ramshackle, confusing, maybe not fully functional. But inside that confusion may be a signal:
We donât need fewer cowboys. We need fewer crossfire mobs live-streamed onto our neural cortex.
Itâs a gritty mirror held upâthough the mirror has flashy LEDs and reminds you, âThis is mirror content.â
If you want to watch it, brace yourself. Watch in a group. Talk absurdity afterward. Or just stream it at 2Ă speed while doing laundryâbecause if thatâs your solution, that is the satire.
What the Funny People are Saying…
-
âThe sheriff has a rule: no masks, no mandates, and no more Mondays. Heâs basically a Boomer Facebook meme with a badge.â â Nikki Glaser
-
âThis town doesnât believe in COVID, but they do believe in cow ghosts, space lizards, and a girl named Liz who livestreams barcodes. Welcome to Americaâs logic, yâall.â â Bill Burr
-
âMayor Ted tried to connect with voters by live-tweeting his colonoscopy. Thatâs not transparency, thatâs a cry for medical attention and followers.â â Sarah Silverman
-
âYou know itâs a satire when the sheriff arrests someone and ends the booking with: âLike and subscribe, partner.ââ â Trevor Noah
-
âThereâs a scene where someone gets baptized over Zoom with hand sanitizer. I havenât laughed that hard since I watched Congress try to define âemail.ââ â Amy Schumer
-
âIn this movie, conspiracy theorists believe the virus is afraid of bass frequencies. So they host rave-protests. Because nothing says public health like dubstep and denial.â â Ricky Gervais
-
âSheriff Joeâs entire law enforcement strategy is based on dreams, vibes, and a Magic 8-Ball. The town is safer, but also deeply confused.â â Chris Rock
-
âThe mayor speaks only in charts. His bedtime stories are PowerPoint decks. His pillow talk includes the phrase âdecentralized trust model.ââ â Tig Notaro
-
âIf John Wayne saw Eddington, heâd tip his hat, shoot the drone, and say, âI came back from the dead for this?!ââ â Larry the Cable Guy
-
âEddington proves that the real virus wasnât COVIDâit was Wi-Fi-enabled opinions.â â Larry David
đŹ TL;DR Quick Summary
| Element | Insight |
|---|---|
| Sheriff Joe Cross (Phoenix) | Misinformation cowboy, viral notoriety, ethics meltdown. |
| Mayor Ted Garcia (Pascal) | Data-obsessed pandering politician, AI-powered empathy. |
| Themes | Masks, cults, livestream religion, bar-code activism. |
| Pros | Incredible visuals, bold dialogue, satirical intent. |
| Cons | Overstuffed plot, tonal whiplash, moral drain. |
| Audience reaction | Divided: worship, rage, laughs, confusion. |
| Verdict | Satire done right if brains survive. |
đ How to Watch Eddington Without Losing Your Sanity
-
Go in with low expectationsâexpect to feel smart or stupid afterward. Maybe both.
-
Ignore the moral policeâthere isnât one. Just watch.
-
Talk through it afterwardâlike a support group where you debrief and decide whether to delete TikTok.
-
Use it as a writing prompt:
-
What if your town had masks that karaoke your secrets?
-
Probably funnier than this.
-
Closing Shot
Eddington is no miracle. Itâs the ghost of Dr. Fauci riding a glitching rodeo clown. Aster says he wants your brain to stretchâbut thereâs a chance it might snap.
Still, more movies should try it. Itâs like someone took our chaos and said: âHold my A24 contract. Iâll film it.â
Enjoy the ride. Itâs going to be a loud, weird, addictive one.
Â
