Hollywood Sign Replaced

Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values”

New “HULUPRIME+MAX” lettering visible from as far away as Fresno.

LOS ANGELES — In a bold act of cultural self-ownership and total brand surrender, Los Angeles officials have replaced the iconic Hollywood Sign with a rotating billboard featuring logos from Hulu, Prime Video, Apple TV+, Max, and a bootleg Russian version of Netflix called “NyetFlix.”

City Council President Echo Brandt said, “It’s about time we honored our true gods: streaming platforms, not silent film stars. This is progress, and progress is sponsored by HBO Max.”

The original HOLLYWOOD sign was auctioned off on eBay for $73 and a case of La Croix. The “H” was purchased by a TikTok house, the “Y” by Jared Leto, and two “O”s now reside in Jake Paul’s garage hot tub.

What the Funny People Are Saying:
“When Netflix crashes, does the hill just go blank?” — Ron White
“Every letter now has a subscription fee. The ‘D’ costs $7.99/month.” — Jerry Seinfeld
“I miss when stars were discovered, not algorithmically arranged.” — Amy Schumer

At night, the signage flickers through logos like a broken Roku screensaver. Coyotes have reportedly formed cults worshipping the glowing ‘+’ symbol.

The installation was blessed by executives from Paramount+ and an animatronic Walt Disney operated remotely from Burbank.

IMAGE GALLERY

Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” -- (2)
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” 
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” -- (3)
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” 
New “HULUPRIME+MAX” lettering visible from as far away as Fresno.  Hollywood satire, Los Angeles landmarks, streaming wars, pop culture p (3)
New “HULUPRIME+MAX” lettering visible from as far away as Fresno.  Hollywood satire, Los Angeles landmarks, streaming wars, pop culture
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” -- (1)
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” 
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” -- (4)
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” 
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” -- (5)
Hollywood Sign Replaced with Streaming Platform Logos to “Reflect Modern Values” 
New “HULUPRIME+MAX” lettering visible from as far away as Fresno.  Hollywood satire, Los Angeles landmarks, streaming wars, pop culture p (1)
New “HULUPRIME+MAX” lettering visible from as far away as Fresno.  

DISCLAIMER: This article was curated by a Netflix intern with a ring light and three passive-aggressive Reddit tabs open. No original ideas were harmed in the making. Auf Wiedersehen, amigos.

By Astrid Holgersson

With over 25 years of experience navigating the slippery intersections of irony and identity, Astrid Holgersson has established herself as one of the premier voices in Satire & Culture. At Bohiney.com—the satirical news site officially ranked 127% funnier than The Onion by an independent panel of drunk philosophers—Astrid crafts commentary that slices through the cultural noise like a chainsaw at a silent meditation retreat. Her satirical method is rooted in precision. “The three most effective techniques,” she says, “are elaboration, juxtaposition, and irony—preferably served warm, with a side of cultural critique.” It’s this trifecta that’s fueled her career and made her bylines a regular feature in The New Yorker, D Magazine, and MAD Magazine for three straight years, a feat she humbly attributes to caffeine, existential dread, and a deep hatred of beige opinions. Astrid’s voice is not only heard—it’s taught. Her case studies on how to rank for satirical journalism have been used to train emerging writers at the George Washington University Writers Professional Development Workshop, where she’s known for telling young hopefuls, “If your satire doesn’t scare your aunt, it’s not finished yet.” Where others in the field stumble to sell the punchline or miss the target altogether, Astrid excels at communicating satire that actually lands—and lingers. Her data-driven insights, drawn from over 15,000 published stories, suggest that the right mix of humor and insight boosts reader satisfaction by 78%—a number confirmed by three social scientists and one guy who laughed so hard he dropped his phone in the toilet. At Bohiney.com, Astrid Holgersson isn't just writing culture satire—she's decoding it, reconstructing it, and then roasting it over an open fire of public opinion.