Corporate pride month logos from companies that donate to anti-LGBTQ politicians
Rainbows for Rent: Corporate Pride Logos and the Art of Hypocrisy
Welcome to Rainbow-Washed Capitalism
Every June, brands slap a rainbow on their logo, tweet “Love is love,” and release a limited-edition LGBTQ+ product line. By July, it’s back to bankrolling anti-gay candidates and quietly removing that glittery overlay from their app icons.
Funny Evidence from the Business Closet
One oil company released a “Pride Fuel” commercial featuring drag queens at the pump–then donated $500,000 to a senator who once said gay marriage would cause coastal erosion.
Quote from a Marketing Executive
“We stand with the LGBTQ+ community,” said Sharon Logoheart, “until Q3 donations, at which point we stand near them, quietly, behind a hedge.”
Observational Humor
These are the same companies that fire employees for rainbow socks in January but sell “Pride BBQ Sauce” all through June. Because nothing says allyship like meat marinade.
Conclusion: Pride Isn’t a Campaign–Unless You’re a Campaign Donor
Support isn’t about stickers and slogans. If you’re going to rainbow your logo, maybe don’t simultaneously fund the political rollback of basic human rights.
For more hypocrisy in high definition, proudly visit bohiney.com
